The Pond

Spring 2021

Team
Group (other members: AD, CC)

Skills
Branding, Mobile UX wireframing, Space planning

Course
DEA 5540 - Workplace Strategy Studio

Goal
Develop the proposal of a two-phase design strategy for developing a new collaborative space at the Physical Sciences Building of Cornell.

 

Introduction.

The Physical Sciences Building (commonly referred to as PSB) was built in 2010 as a joint project between the College of Arts and Sciences and the College of Engineering. It contains more than 30 research labs, a 120-seat auditorium, and various dining and gathering spaces.

PSB acts as a connector and neighbor to Rockefeller Hall, Baker Hall, and Clark Hall. Its proximity to North Campus, the Arts Quad, the Agriculture Quad, and Statler Hall defines the building as a central node on Cornell’s campus, always bustling with activity. its structure and location create magnetic nodes for "neighborhoods" on campus, acting as an ecosystem of buildings that house collaborative/active spaces, hosting cross-disciplinary encounters balanced with a sense of territory/ownership.

The first floor of the building is made up of five public use spaces — Baker Portico, Baker Atrium, Clark Atrium, South Passageway, and Rockefeller Terrace. Each of these five areas are detailed in our recommendation sections. In terms of amenities, Goldie’s Café is an eatery where many students stop for meals, drinks, and quick snacks. Traffic flows through all five spaces and to the outdoor, neighboring areas. PSB’s central location directly fosters hundreds of pathways and shortcuts for users to take whether they are staying within the building or utilizing it to get to another destination.

The Physical Sciences Building is a well used and well-loved space. But, in this report, we want to critically understand its position as both an academic and event space, while creating a new vision rooted in user-based insights of what it is and what it can be.

 
A look inside the Physical Sciences Building, 2010

A look inside the Physical Sciences Building, 2010

 
 
(Left) Annotated Map of Cornell’s Campus. (Right) PSB Adjacencies

(Left) Annotated Map of Cornell’s Campus. (Right) PSB Adjacencies

Findings.

Surveys and Interviews.

When entering our research process, we knew it was going to be extensive not only because of the number of spaces, but also because of the wide variety of users involved in the function of said spaces. These users include students, faculty, facilities people, and administrators. 

To gauge student opinions, we sent out a Google Forms asking about their experiences, likes, dislikes, and general comments and suggestions about PSB. Students frequently mentioned their love for the natural light, tall ceilings, bustling environment, location, accessibility, inviting energy, and variety of seating. Students also generally mentioned that they dislike the levels of/traveling noise, lack of variety in table sizes, coldness and discomfort of furniture, crowding in hallways and transitory areas, awkwardness with passerby, lack of privacy, social pressures of group work discussion, etc.

Many had much to say about specific recommendations about the furniture, foot traffic, greenery, expansions, and overall improvements as well, partially inspiring our ideation and recommendations moving forward.

 

On-Site Observations.

We went to PSB ourselves and conducted on-site observations and mapping. We went into this process under the assumption that furniture placement and traffic was slightly different due to COVID-19. However, we were still able to gain a deep understanding of how our users moved throughout the existing physical conditions.

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Baker Portico

Baker Atrium

Baker Portico

Individual work, less talking, eating, most of seating placed by built in-stone benches

Baker Atrium

Light conversation, darker than surrounding areas, heavy leather sofas placed along hallway perimeter, mostly quiet individual work / relaxing / sleeping / eating

Clark Atrium

South Passageway

Clark Atrium

Mix of individual and group work, foot traffic to left side (door clearance), receives ample light, recives noise / traffic from all other adjacent areas

South Passageway

Quietest area, noise from heater / vents, furniture is movable but loud, mostly quiet work, lowest noise from other areas

 

Rockefeller Terrace

Rockefeller Terrace

Relatively empty, two large planters in the middle, great outdoor views, uncomfortable seating

 

User Personas.

Based on our research data, we identified 6 unique personas to encompass the various users of PSB. Each persona that has been identified reflects certain characteristics, needs, and frustrations that were communicated to our team during the interviews and surveys we conducted.

 
 
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Alex (Group Studier)

Wants: Furniture, equipment, and technology that facilitate collaboration
Needs: Variable seating options and a semi-enclosed space for auditory privacy
Frustrations: Unavailability of group spaces, noise distractions

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Bailey (Individual Studier)

Wants: Private place to work, low visual distraction, comfortable seating
Needs: Low auditory distraction, ample lighting
Frustrations: Being forced to sit in more social / uncomfortable spaces

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Carter (Student Passerby)

Wants: Avoid large crowds, grab a snack or lunch, get to his final destination
Needs: Easily navigable spaces, noticeable entry / exit
Frustrations: Wandering eyes as he passes by others, echoing footsteps

 
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Erin (Event-Goer)

Wants: Large floor space to achieve privacy when desired, large group tables, ample lighting
Needs: Open space for talking to others, restricted echo to hear conversations
Frustrations: Inability to hear others, being forced to separate from conversations

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Roy (Facility Manager)

Wants: Optimizing use of PSB’s footprint
Needs: More storage for furniture and equipment
Frustrations: Expensive maintenance projects, scratch marks from improper movement of furniture

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Jennifer (Administrator)

Wants: Improved lighting, a say in the decision-making and testing of new spaces
Needs: Easily movable furniture, more storage
Frustrations: Being mistaken as the first point of contact in the space

 

Case Studies

Summary: A key observation made with our case studies was the direct application of mission and theme into the physical space. Whether it be entrepreneurship or inspired creativity, these spaces exemplify the direct passions and desires of their key users by providing unique amenities and well-thought-out design solutions. Our goal with this secondary research was to gauge the diversity of collaborative working in the last decade, looking at both outdoor and indoor co-working spaces that are permanent, and more installation/pop-up based. We specifically looked at case studies where the buildings had varying activities and levels of interaction, paralleling the Physical Sciences Building. But we also looked at case studies that were starkly different from PSB to gain inspiration and further expand our what makes a good collaborative working environment.

CISCO HQ (CA)
OUTCAMP (CA)
Mann Library (NY)
eHub Cornell (NY)
New Youth Student Center (DC)
Watt Family Innovation Center (SC)
1901 Poplar Innovation Hub (CA)

Goals and Criteria

After identifying our six user personas, we set three main goals for the rest of our proposal:

  1. To leverage the position of the first floor of the Physical Sciences Building as a central node of campus

  2. To best utilize the space as a hub of student gathering and collaboration through the provision of necessary furniture and atmospheric qualities

  3. To research and address the disconnect in event and academic purposes of the space

 

Additionally, we created three main criteria of what entails a good collaborative learning environment (influenced by our case studies and user/observational research). All of our assessments of PSB and its five spaces connect back to these themes and were essential to our recommendation process to be detailed within the report.

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Social Interaction

The relationship between individuals in the space. This encompasses qualities such as group size, types of interactions, and dynamics or emotions.

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Structure + Ambiance

The relationship between individuals in the space. This encompasses qualities such as group size, types of interactions, and dynamics or emotions.

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Proximity + Accessibility

The adjacencies and how they link to the space. This encompasses qualities such as wayfinding, traffic flow, and connectivity between surrounding spaces.

 

Short Term Recommendations (Phase 1)*.

To summarize the overarching strategies for the short-term proposals, we focused on the following three aspects across the 5 different spaces within PSB:

 
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Maintenance

Maintenance involves utilizing multi-functional furnishings that reduce the need for storage and make it easier to adapt to different settings.

 
 
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Furniture

Furniture solutions include the use of modular furniture pieces that are made with organic and warm materials to support user comfort.

 
 
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Technology

Technology encompasses the implementation of collaborative equipment for students and the provision of outlets for both academic and event settings.

 
 
 

* This is a summary of the long term spaces and is by no means comprehensive. For an all-encompassing explanation of our short-term recommendations for all the spaces, click here to see the full document at the bottom of the page.

 
 

Long Term Recommendations (Phase 2).

In Phase 2, or our long-term recommendations, our goal is to transform PSB into Cornell’s most central and diverse interdisciplinary hub. We see PSB as having the potential to be such a space due to the variety of activity and user types within the space already. The centrality of PSB attracts many people to not only sit down and work on the space, but also to simply pass through it in order to get from one area of campus to another. The provisions of furniture, technology, and spaciousness existing in PSB, and specifically Clark Atrium, also make it a desirable venue for events, which introduces a user group beyond just studiers or passerby.

We see PSB and the foresight of its function as an interdisciplinary hub as a remedy for the physical separation of disciplines across Cornell’s campus. With distinct quads and building conglomerates for most colleges on Cornell’s campus, it is not very often that students of different backgrounds or studies interact, let alone cross paths. This existing separation has only worsened with the COVID-19 pandemic, and the long-term solutions we have formulated offer steps to move towards a more unified campus — through the provision of a space for any person of any study.

 

Branding.

Based on our goals of transforming PSB into an interdisciplinary hub, we developed a brand strategy that aims to support this endeavor. Inspired by the blue glass of PSB and the building acting as a gathering ground within the Cornell ecosystem, we developed The Pond, a brand and space that envisions a welcoming and casual gathering spot to address the academic and social needs of students from all majors and concentrations.

 
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 Baker Portico.

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The function of Baker Portico in the long term is to provide users with any individual study needs they may have. One of our main observations was that Baker Portico receives a lot of noise and traffic from other adjacent areas in and around PSB, however the space mostly accommodates individual and small group work. Therefore, our strategy for this space is to dedicate it solely to focused, quiet study by creating an inclusive environment with multiple options for privacy and comfort that would allow studiers to have access to their optimal environment.

A key implementation in this space will be the individual work pods. These pods are equipped with semi-translucent partitions, small desks, a lamp, and a footrest, and are mainly for students who need a quiet and visually-private space.

Another novel feature to be introduced in the space is a set of modular seats. To be placed along the portico’s large west-facing window, these proposed modular seats, with the ability to have a larger enclosing back installed, help users dictate their visual privacy.

Last, we intend to let existing tables and chairs remain in the space, next to the fixed bench. It is our goal to install cushions on the bench to provide users with a further degree of comfort.

 
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Baker Atrium.

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Our vision for Baker Atrium in the long-term is for it to be a lounge acting as a hotspot dining and casual area. In our observations, we noticed that the space currently lacks any key identity or characteristic attached to it. Most students either simply pass straight through after their visit to Goldie’s Café or hunker down in one of the chairs along the perimeters of the corridor. Therefore, we want to reactivate and energize this space in a way that can better serve the students by creating a casual environment with multiple options for both relaxation and socialization.

First, we imagine revitalizing the space with bar-height tables and seats that can be used by students who are making a pit-stop at Goldie’s Café or for those who are looking for a more informal work setting.

We also aim to add plush seating options such as sofas and couches to reiterate the idea of this being a lounge that students can use to socialize and relax with peers. With modular lounge seating options, we hope to integrate students in the co-creation of this space, ultimately giving them the autonomy to design their environment as they see fit.

Clark Atrium.

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Of the five spaces we are reimagining, Clark Atrium is the most significant of them. Despite how the existing activity and qualities of the space support various social interactions, we have identified that there is still an opportunity to better facilitate collaboration in the atrium. We  believe this can be done by leveraging its position within PSB as its dual functionality as both an academic and event space. Therefore, our goal for Clark Atrium is for it to be one of the most optimized collaboration spaces on campus.

Similarly to the previous spaces, we intend to use modular furniture to facilitate group and individual work, as well as create dynamic and adjustable environments that cater to both the needs of students and events. The collaboration spaces specifically should also be provided essential amenities for productive group work, such as whiteboards and digital monitors. Since the modular furnishings will serve different spatial purposes, it is important that they are lightweight, stackable, and soft for easy transportation and arrangement.

 
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Mobile App User Interface Design

 

To go along with the initial branding of The Pond, we are looking to implement a stand-alone mobile application. This application allows students to view the availability of and reserve the collaborative booths — called Lily Pads — located in the space. Students can choose any duration of time to reserve a booth, and cancel their reservation at any time as well.

 
 

Lastly, we are proposing the PSB Shop, a materials shop that acts as a mini “store” in Clark Atrium where students can check-out and borrow collaborative materials using their Cornell Student ID. At the PSB Shop, students can find items such as whiteboards, dry erase markers and erasers, post-its, paper, color markers, laptop and phone chargers, and adapters. We identified a need for this kind of resource within Clark Atrium because students currently lack convenient access to these resources.

 
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South Passageway.

 
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Our long-term vision for the South Passageway is for it to be a quiet and casual space to study or work. Since the space’s structure is almost entirely fixed and the egress pathway (smoke doors lined alongside the corridor) must be maintained based on building code, the implementation of large-scale spatial or furniture-based solutions is limited. Instead, we want to leverage the fact that it is a frequented travel path to other spaces and areas of campus by developing a branding intervention that welcomes users into the space.

We envision murals to be painted on the columns as well as on the north wall to reinforce the idea of this space being approachable and accessible to any student. Through the use of playful and relaxing graphics such as fish and lily pads, we hope to bring a sense of belonging and attachment to the space. 

In addition to these murals, the built-in stone benches will be complemented with “power stations” that act as armrests and semi-partitions, as well as providing outlets for students to easily and quickly charge devices while working or while on the go. 

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Rockefeller Terrace.

 
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The long-term function of Rockefeller Terrace is to be the only outdoor space on campus optimized for year-round work. Despite its favorable location and ample size, the actual space is rarely inhabited by anyone, even in the warmer months. With most of the square footage taken up by large stone planters and built-in stone benches that are uncomfortable for long-periods of sitting, the existing provisions severely limit the opportunities for people to interact with the space. Therefore, we reimagine the space as “The Patio”, a comfortable and rejuvenating environment for students that is usable in various outdoor temperatures or weather conditions. 

Since we intend for this space to be used all-year round, we recommend that it be fitted with weatherproof tables and chairs made using organic materials with a high specific heat. This enables students to utilize the furnishings in rain or shine, ensures that the furniture will be durable enough to withstand weathering, and prevents them from getting too hot or cold to the touch.

We are also proposing the installment of permanent canopies and lighting fixtures in the space. The canopies should have the necessary technological capacity to be responsive to different types of weather conditions and ultimately protect students from the elements. Additionally, the lighting fixtures should be able to provide adequate task illumination when there is less daylight. Overall, these new installations ensure that students can continuously work, relax, and socialize in this outdoor setting.


 
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We hope to see you at The Pond!

 We saw the amount of spaces in PSB as an opportunity to create a diverse and welcoming space for any student pursuing any study at Cornell. Therefore, each of the five spaces we analyzed and developed strategies for — Baker Portico, Baker Atrium, Clark Atrium, the South Passageway, and Rockefeller Terrace — provide for different needs. Whether a user needs an individual or collaborative workspace, an event space, a space to eat, a space to charge a device on the go, or a space to simply relax, The Pond has it all. With this broad set of accommodations that the space makes for users, The Pond can be one of the most interdisciplinary and well-suited spaces on campus for the Cornell community.

 
 
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The Final Report.

At the end of the project, we submitted a final report of the full research, development, and strategy of The Pond. Feel free to take a look if you are interested in finding out more about certain aspects of the project. Visit it at this link or by clicking the button!

Reflection.

In this project, I worked with people who were close to me before beginning it, which was the first time I worked on an academic project with close acquaintances. The group dynamic we had together was thus a mixture of fun and light-heartedness with passion and great work ethic. This made participating in the project extremely enjoyable.

In terms of the work created, it was my first workplace strategy project and was thus a novel way of thinking for me. I have usually focused on rendering immediate solutions, but this project was more programmatic and conceptual, since the framework of the space had to be generated and not the space itself. While this posed an initial obstacle, I feel that I was able to easily adapt to the new project and its requirements.

In this project, my group and I had to conduct research with stakeholders to determine requirements of the space we were designing. I quickly learned to value this approach, since engaging in interdisciplinary exchanges with key players over the fate of the space was insightful to gather their own personal opinions and needs. It did not take me long to figure out how such an approach could be brought to different design projects, realizing how central it is to the human-centered design process and product design as a field.